Senior judgement
Every mandate stays close to senior counsel — not handed off once the pitch is won.
Positioning
Reputation counsel built for growth, scrutiny and change.
Carmine is an independent, senior-led reputation consultancy. Since 2008, we have paired direct access to senior counsel with earned-first influence and India-ground intelligence — and we now extend that judgement with AI-enabled discovery, so accurate evidence travels wherever an audience looks for it.
Since 2008in Public Relations
300+Brands & institutions
Pan-IndiaReach
DiverseClientele
Why now
Reputation has changed. PR has to travel farther.
Growth invites scrutiny. Scrutiny moves faster than a single press cycle. And the audience judging a brand's reputation is no longer only journalists and stakeholders — it now includes search engines and AI systems that summarise a company before a person ever reads the original source.
Carmine was built to stay close to the business moment through all three: senior counsel that understands what is actually at stake, earned credibility that holds up under scrutiny, and accurate, citable public evidence that AI-enabled discovery can find and represent correctly.
The Carmine difference
Four things that don't change with the mandate.
Editorial influence
Earned credibility with journalists and stakeholders, built before any distribution plan.
India-ground intelligence
National narratives that hold up in regional context, not a one-size story retrofitted everywhere.
AI-ready discovery
Public evidence structured so it is accurate, consistent and citable — not gamed or guaranteed.
How Carmine works
Explore capabilities
Bionic PR: senior judgement, sharpened by technology.
Bionic PR pairs human judgement with technology-enabled discovery. Technology sharpens what the team can see and monitor — how a narrative is spreading, where evidence is thin, how an AI system is answering a question about the brand. The judgement about what any of that means, and what to do next, stays with senior counsel. The mix follows the mandate; it is never a fixed process applied regardless of the situation.
Operating model
One reputation system, working across media, stakeholders, search and AI answers — configured to the business challenge, not a standard package.
Connect with Carmine
Bring us the challenge